Modules
Discovering Your Voice & Your Brand
Learn how to find your niche, how to discover what your readers want to see, and decide what your voice will be.
Lesson
Create Your Content Strategy & Schedule
Learn about the business and money making side to blogging, and how some key decisions and strategies can help you make money faster.
Lesson
Choose Your Platform (And Get Set Up)
We will run you through the different options for hosting your blog and compare the cost, features, and money-making abilities of each. By the end of the lesson, you will be able to decide which platform is right for you.
Lesson
Domain, Hosting & WordPress Setup
This module will show you how to set up your blog on a self-hosted Wordpress.org website. The lessons will take you step-by-step through how to set up your architecture and get your site online.
Lessons
- Introduction
- What You’ll Do Today
- Buy Your Domain Name
- Set Up Hosting
- Create Your WordPress Website
- Link Your Domain With Your Hosting
- Secure Your Website
- Log Into WordPress
- Set Up Your Website Name & Tag Line
- Add A Site Icon
- Put Your Website Under Construction
- Install Your Theme
- Locate Your Theme Documentation
WordPress Essentials For Running A Blog
This lesson is a masterclass on all things Wordpress, for those who chose to have a Wordpress blog.
Lessons
- Introduction
- What You’ll Do Today
- Learn About The WP Admin Panel
- Assign Your Homepage
- Set Up Your Website Page Structure
- Change Your Menu
- Style Your Website
- Learn How To Use The Page Editor
- Design & Edit Your Pages
- WordPress Plugins
- Useful WordPress Plugins
- Adding a Mailing List Subscription Box
- Adding An Incentive Pop Up
How To Write A Good Blog Post
This lesson is dedicated to making sure that you blog posts are as well written and polished as possible. You'll identify any bad habits you have when writing posts, and learn how to create posts that are clear and readable.
Lesson
Adding Revenue: Affiliate Links
Learn what Affiliate Marketing is, and how to implement a great affiliate marketing strategy on your blog. You learn about how affiliate marketing works, what you need to do to sign up for affiliate schemes, how to get your website ready for affiliate links.
Lessons
Adding Revenue: Digital Products
Learn how to create and sell digital products on your website.
Lesson
Adding Revenue: Advertising
Learn how to add paid adverts to your post, and how paid advertising works. Find out the best platforms to sign your blog up to.
Lesson
Boosting Your Views
How increase traffic to your site, consistently growing your audience.
Lesson
Brand Partnerships & Paid Posts
Learn how brand partnerships and paid posts work, and how to work with brands as a blogger. This session covers pricing and pitching for jobs, and includes templates for pitches and media kits.
Lesson
Harnessing The Power Of Your Analytics
Learn strategies and important practical tips for using your analytics to boost your audience and your income. Learn how to perform A/B testing on your blog, how to take calculated risks, and how to run your blog in the smartest possible way post-launch.
Lesson
SEO
Lessons
Keyword Research
Lessons
Google Analytics
Lessons
Google Search Console
Lessons
Domain Authority
Lessons
Helpful Lessons
These are lessons which you may need during your build, but you may not need them at all. The course lessons will link you to these lessons at the point where you would need to use them, otherwise you won't need these.